Unless you are very lucky, you will probably wish that your web site was producing more sales, or more enquiries?  So whats the problem, and more importantly what can you do to fix it?

Who designed your site?

When we approach businesses about building them a new site, we often hear the same thing "its ok, my friend/brother/cousin is building one for me" - now I’m not saying that they won’t be able to build a perfectly good site, but how much do they actually know and understand about the dynamics of the internet in terms of web promotion and SEO?

Are you getting traffic?

You may have submitted your site to the major search engines, or your designer may have done it when they finished the site - BUT do you realise that you need to do this on a regular basis? Let Tech1 automate the process and take the worry off your hands.

Whats your content like?

Unless your content is good no-one will bother to read it, if you have an e-commerce site and have simply copied and pasted product descriptions your search rankings will suffer - let Tech1 take the worry off your hands and we’ll produce quality productive content for your site - we will even re-write all your product descriptions if necessary.

Whats your "call to action"?

If you dont know what this is then the chances are that your web site definetly isnt converting browsers to buyers!  Contact us and we’ll assess your site.

Getting the hits but not the sales?

You may be getting hundreds of hits and visits a day, but are they relevant? You need to target your visitors. Your front page needs to be readily spidered, you need to make sure your photographs are spot on, that your content is well written and that your pricing is well structured.

Relevant traffic but no sales?

Does your site structure work, can the browser actually follow the buying process all the way through - is the site technically working! Let us assess the site, we can test it and give you a report and advice on what you may need to do in order to solve the problems.

Tech1 can conduct an assessment of your web site, and advise you on ways to improve its design/structure/functionality and how to promote it to increase your sales and leads.

Organic search engine optimisation (SEO), or natural SEO means maximising the visibility of a web site by making its search result listings appear more frequently and more prominently in standard organic search results.  With organic SEO you will drive more targeted traffic to your relevant landing pages and pages within your site.  Natural SEO usually gives a much higher ROI than other SEO methods such as PPC.

Organic SEO is accomplished by optimiing your web pages and by increasing your link popularity by either paying for links that point to your site or by aquring links by reciprocal links etc.  These additional links give you a higher search ranking within search engines for your chosen search keywords and terms.

In general organic SEO is easier for people to understand, after all algorithms are in the main only understandable by search bots and spiders.  Organic search engine optimisation is a collective discipline of practices that yield higher search engine rankings.  Practices such as directory submissions, search engine compatibility, meta tag placement, blog submissions and keyword marketing research all aid organic search engine optimisation.

Content really is king, especially where organic SEO is concerned; be creative, and ensure relevance in all pages and listings.  Of the various organic SEO strategies some of the most relevant include research into keywords, competitors’ analysis, adherence to search engine guidelines, audits of site content, and architecture and link structure.

In the main, organic SEO is the most cost effective method to reach your customers, however, organic SEO is time intensive and requires constant tweaking to ensure highly prized page rankings are reached and maintained.

Having just taken over and redesigned Alan’s site, we will be conducting a full SEO audit on the site over the coming week.

What on earth is an SEO audit though!

Well, in its simplest terms it covers three areas:

1. The Technical Audit of the code, navigation, structure, titletag/headlines.
2. The Content Audit - relevent content, targeted keywords, readability.
3. The Trust Audit - increasing inbound links, anchor text used, what pages are incoming - increasing outward links.

We’ll do a benchmark test to check levels and then after the audit, and then weekly for the next month or so; after that continual development of the content of the site to ensure that the copy is current, effective and well targeted.

SEO audits are an essential part of ongoing support for our clients.

Does your site need an audit? Then contact us and we will discuss how we can help you.