Organic search engine optimisation (SEO), or natural SEO means maximising the visibility of a web site by making its search result listings appear more frequently and more prominently in standard organic search results.  With organic SEO you will drive more targeted traffic to your relevant landing pages and pages within your site.  Natural SEO usually gives a much higher ROI than other SEO methods such as PPC.

Organic SEO is accomplished by optimiing your web pages and by increasing your link popularity by either paying for links that point to your site or by aquring links by reciprocal links etc.  These additional links give you a higher search ranking within search engines for your chosen search keywords and terms.

In general organic SEO is easier for people to understand, after all algorithms are in the main only understandable by search bots and spiders.  Organic search engine optimisation is a collective discipline of practices that yield higher search engine rankings.  Practices such as directory submissions, search engine compatibility, meta tag placement, blog submissions and keyword marketing research all aid organic search engine optimisation.

Content really is king, especially where organic SEO is concerned; be creative, and ensure relevance in all pages and listings.  Of the various organic SEO strategies some of the most relevant include research into keywords, competitors’ analysis, adherence to search engine guidelines, audits of site content, and architecture and link structure.

In the main, organic SEO is the most cost effective method to reach your customers, however, organic SEO is time intensive and requires constant tweaking to ensure highly prized page rankings are reached and maintained.

Having just taken over and redesigned Alan’s site, we will be conducting a full SEO audit on the site over the coming week.

What on earth is an SEO audit though!

Well, in its simplest terms it covers three areas:

1. The Technical Audit of the code, navigation, structure, titletag/headlines.
2. The Content Audit - relevent content, targeted keywords, readability.
3. The Trust Audit - increasing inbound links, anchor text used, what pages are incoming - increasing outward links.

We’ll do a benchmark test to check levels and then after the audit, and then weekly for the next month or so; after that continual development of the content of the site to ensure that the copy is current, effective and well targeted.

SEO audits are an essential part of ongoing support for our clients.

Does your site need an audit? Then contact us and we will discuss how we can help you.