Unless you are very lucky, you will probably wish that your web site was producing more sales, or more enquiries?  So whats the problem, and more importantly what can you do to fix it?

Who designed your site?

When we approach businesses about building them a new site, we often hear the same thing "its ok, my friend/brother/cousin is building one for me" - now I’m not saying that they won’t be able to build a perfectly good site, but how much do they actually know and understand about the dynamics of the internet in terms of web promotion and SEO?

Are you getting traffic?

You may have submitted your site to the major search engines, or your designer may have done it when they finished the site - BUT do you realise that you need to do this on a regular basis? Let Tech1 automate the process and take the worry off your hands.

Whats your content like?

Unless your content is good no-one will bother to read it, if you have an e-commerce site and have simply copied and pasted product descriptions your search rankings will suffer - let Tech1 take the worry off your hands and we’ll produce quality productive content for your site - we will even re-write all your product descriptions if necessary.

Whats your "call to action"?

If you dont know what this is then the chances are that your web site definetly isnt converting browsers to buyers!  Contact us and we’ll assess your site.

Getting the hits but not the sales?

You may be getting hundreds of hits and visits a day, but are they relevant? You need to target your visitors. Your front page needs to be readily spidered, you need to make sure your photographs are spot on, that your content is well written and that your pricing is well structured.

Relevant traffic but no sales?

Does your site structure work, can the browser actually follow the buying process all the way through - is the site technically working! Let us assess the site, we can test it and give you a report and advice on what you may need to do in order to solve the problems.

Tech1 can conduct an assessment of your web site, and advise you on ways to improve its design/structure/functionality and how to promote it to increase your sales and leads.

What is a Creative Brief and why use them?

A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project managers. In some cases, the project’s creative brief may need creative director approval before work will commence. Source http://en.wikipedia.org/wiki/Creative_brief

The areas we recommend are included within the biref - and the areas we ensure are comprehensively covered when we send out a brief to a designer, copywriter etc are:

1. Project Outline

This needs to be a complete description of the task involved - whether its to design a logo or copy for a web site, there is no difference.

2. Background on the product and/or company

The copywriter or designer will not usually be as confident in the background of the product they are writing about or the company that they are designing a web site for. It is all too easy to assume that they have an in-depth knowledge which he or she does not have.

So it’s important that the writer is given “too much” background information on the client and the product or service being written about - it is better to be looking at information than looking for it.

3. Audience

Who is the copywriter writing for, who will be reading the copy - are they expected to have a large vocabulary or does the copy need to be clear, concise and simple to understand.  Is the site your designer is designing for aimed at teenagers or 40+ executives - the design will be significantly different.

The fastest way to undermine the ability of a copywriter to do a good job is to deprive him or her of a crystal clear image of the target audience.

4. Principal purpose of the copy/design

Again, this is extremely important. Many a well-written piece of advertising has failed to deliver, simply because the writer was never given a clear view of what that “deliverable” really was.

What is the principal purpose of this email, web page, newsletter?

The more precisely this question can be answered, the better the copywriter or designer will be able to write/design a clear, sharp communication that stays on purpose from the first word to the last.

5. Timeline

Great copy or a stunning design cannot be written/designed in an hour or two. The assimilation of background information, a growing understanding of the audience at the individual level and the process of writing itself is a creative process when done well. It takes time.

The first draft/mockup is never the best draft/mockup. Nor the second. As a result, copywriters/designers need to be given sufficient warning of an upcoming job and be provided with enough time to do the job well - something we are all guilty of failing to do at some time or other!